“Lululemon management is confident, and we agree, that the investment in Mirror provides the Lululemon brand in-home access to both existing and new Lululemon customers. “The acquisition of Mirror provides Lululemon a foothold in the home fitness market, which has become more important due to the COVID-19 crisis,” Susquehanna Financial Group analyst Sam Poser wrote in a distribution note. The company is known for its interactive mirror workout platform that features live and on-demand classes. announced late last month that it had entered into a deal to acquire in-home fitness startup acquire Mirror for $500 million. Under Armour’s potential move away from MyFitnessPal comes at a time where other big names in the athletic apparel space are bolstering their digital investments. We’re finding the smartest people that could help us inform our consumer to make better decisions, to live healthier lives.” “Over 2 billion workouts and over 389 million runs were logged into our database last year. “We run through life and expect to remain healthy, but things happen and the ability for us to use predictive analytics and data can help us,” Under Armour founder Kevin Plank told FN in May 2016. The following year, Under Armour launched Connected Footwear.
Under Armour acquired MyFItnessPal for 475 million in 2015. The company also purchased MapMyRun and Endomondo that year, which helped build its Connected Fitness digital platform. MyFitnessPal will be sold for 345 million to Francisco Partners, plus potential earn-out payments, Under Armour said. Under Armour acquired MyFitnessPal to add to its existing MapMyFitness platform. Why Under Armour Reimagined Its Iconic 'Protect This House' Campaign 20 Years Later Through the Lens of Basketball With Stephen Curry and Kelsey Plum Under Armour is selling MyFitnessPal for 345 million Its also shutting down its personal trainer app Endomondo.
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